Google Ads Report
Industry Averages
Based on the industry averages in the Greater Toronto Area
Average CTR
2.41%
Average CVR
3.04%
Average CPA
$116.13
MTF Group
Based on the data from the current Google Ads
Campaign
Date
Impressions
Clicks
Average CTR
Average CVR
Conversions
Average CPA
Search | Location | Groups
January 2025
3023
282
9.33%
7.45%
21
$52.64
Click-Through Rate (CTR): This measures how often people who see your ad end up clicking it. A higher CTR indicates a more effective ad.
Conversion Rate (CVR): This is the percentage of visitors to your website who take the desired action (e.g., filling out a form, calling the business). This rate depends on factors like the quality of your ad, landing page, and the specific service offered.
Cost Per Acquisition (CPA): This is the cost associated with a single action that leads to a conversion, which could be a sale, a new lead, a download, or any other desired action.
It's important to note that these figures are estimates and actual results can vary based on the quality of the ads, the competitiveness of the keywords, the efficiency of the landing page, and other market factors specific to the GTA. Continuous monitoring and optimization of the ad campaigns are essential for achieving the best results.